Visual concept of the new, refreshed image of the Gallus Professional product line.
Project included key elements such as: logotype, labels, products and marketing.
A comprehensive approach to refreshing the entire branding led to the creating unique identity, which would allow the brand to stand out from the competition, becoming also more legible to the customer and arousing positive emotions.
It was necessary to adapt the logotype's typography to modern standards.
Due to the specificity of the original font, the letter "G" was poorly legible, giving the illusion of the name "CALLUS" from a greater distance.
By abandoning gradients and color combinations, the new logo gained sharpness, clarity and versatility.
These procedures made the new sign look more professional, which better links with the name of the product line.
An important part of the conceptual project was also to outline a new visual strategy for promoting the new brand image.
